Managerial Cognition, Action and the Business Model of the FirmTikkanen, Henrikki and Lamberg, Juha-Antti and Parvinen, Petri and Kallunki, Juha-Pekka (2005) Managerial Cognition, Action and the Business Model of the Firm. Journal, Management Decision, 43 (6). pp. 789-809. ISSN 0025-1747
Official URL: DOI:10.1108/00251740510603565 AbstractThe business model is a cognitive system through which managers decide on their actions. Seeking to clarify the business model concept and promoting its use in management theory and practice, this paper outlines a generic framework for the business model and proposes its many linkages to cognition.
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