Monitoring the Complexities: Nuclear Power and Public Opinion

Luoma-aho, Vilma and Vos, Marita (2009) Monitoring the Complexities: Nuclear Power and Public Opinion. Public Relations Review, 35 (2). pp. 120-122. ISSN 0363-8111

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Official URL: http://dx.doi.org/doi:10.1016/j.pubrev.2009.01.013

Abstract

Interaction between organizations and stakeholders today takes place on virtual and physical ‘issue arenas’. This study examined opinions on nuclear power and asked who are the players discussing nuclear power in Finland? Through content analysis, surveys and interviews, the study concluded that politicians, power companies and regulators were the ones with voice, as NGOs and citizens were hardly heard. The paper suggests the future role of PR practitioners to be to find the right issue arenas and facilitate corporate voice and reputation on those arenas.

Item Type:	Article
Additional Information:	This article was published in Public Relations Review 35, Vilma Luoma-aho and Marita Vos, Monitoring the complexities, 120–122, Copyright Elsevier, (2009), doi: 10.1016/j.pubrev.2009.01.013.
Subjects:	Y Miscellaneous Categories > Y8 Related Disciplines L Industrial Organization > L9 Industry Studies; Transportation and Utilities > L94 Electric Utilities
ID Code:	48
Deposited By:	Olli Turunen
Deposited On:	11 May 2009 21:19
Last Modified:	25 Oct 2009 16:11

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