Institution: Swedish School of Economics and Business Administration

Sääksjärvi, Maria and Holmlund, Maria and Tanskanen, Nina (2009) Consumer Knowledge of Functional Foods. The International Review of Retail, Distribution and Consumer Research, 19 . pp. 135-156. ISSN 1466-4402

Liljander, Veronica and Polsa, Pia and van Riel, Allard (2009) Modelling consumer responses to an apparel store brand: Store image as a risk reducer. Journal of Retailing and Consumer Services, 16 (4). pp. 281-290. ISSN 0969-6989

Arantola, Heli (2003) Relationship Drivers in Provider - Consumer Relationships. Empirical Studies of Customer Loyalty Programs. PhD thesis, Swedish School of Economics and Business Administration.