Subject: L21 Business Objectives of the Firm
Number of items at this level: 1.
Aspara, Jaakko and Hietanen, Joel and Parvinen, Petri and Tikkanen, Henrikki (2008) An Exploratory Empirical Verification of Blue Ocean Strategies: Findings from Sales Strategy. In: Eighth International Business Research (IBR) Conference, 27-28 March 2008, Dubai, United Arab Emirates. (Unpublished) |