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Subject: M3 Marketing and Advertising

Journal of Economic Literature (JEL) Classification System (117)
- M Business Administration and Business Economics, Marketing, Accounting (38)
  - M3 Marketing and Advertising (13)
    - M30 General
    - M31 Marketing (8)
    - M37 Advertising (3)
    - M38 Government Policy and Regulation
    - M39 Other

Number of items at this level: 2.

Liljander, Veronica and Polsa, Pia and van Riel, Allard (2009) Modelling consumer responses to an apparel store brand: Store image as a risk reducer. Journal of Retailing and Consumer Services, 16 (4). pp. 281-290. ISSN 0969-6989

Lindblom, Arto and Olkkonen, Rami and Mitronen, Lasse (2008) Cognitive Styles of Contractually Integrated Retail Entrepreneurs: A Survey Study. International Journal of Retail and Distribution Management , 36 (6). pp. 518-532. ISSN 0959-0552

This list was generated on Fri Jul 30 02:00:21 2010 EEST.

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