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Subject: M31 MarketingNumber of items at this level: 8.
Lähteenmäki, Mirella (2009) Henkilötietojen hyödyntäminen markkinoinnissa kuluttajien tulkitsemana: diskurssianalyyttinen tutkimus kuluttajan tietosuojasta. PhD thesis, Helsinki School of Economics. Levonmaa, Elina (2009) Shoppailu nuorten aikuisten ajanvietteenä Turun kaupunkikeskustassa. Masters thesis, Turku School of Economics. Hakovirta, Anne (2008) Asiakassuhteen johtamisen kriittiset menestystekijät. Masters thesis, University of Tampere. Aspara, Jaakko and Hietanen, Joel and Parvinen, Petri and Tikkanen, Henrikki (2008) An Exploratory Empirical Verification of Blue Ocean Strategies: Findings from Sales Strategy. In: Eighth International Business Research (IBR) Conference, 27-28 March 2008, Dubai, United Arab Emirates. (Unpublished) Kuusisto, Arja and Päällysaho, Seliina (2008) Customer Role in Service Production and Innovation – Looking for Directions for Future Research. Project Report. Lappeenranta University of Technology, Lappeenranta. Wägar, Karoliina (2007) The Nature of Learning about Customers in a Customer Service Setting: A Study of Frontline Contact Persons. PhD thesis, Swedish School of Economics and Business Administration. Kauppinen, Hannele (2005) Colours as Non-Verbal Signs on Packages. PhD thesis, Swedish School of Economics and Business Administration. Arantola, Heli (2003) Relationship Drivers in Provider - Consumer Relationships. Empirical Studies of Customer Loyalty Programs. PhD thesis, Swedish School of Economics and Business Administration. |
